BY MARK SIMMONS — Outrigger Resorts attended ITB Asia in Singapore Oct, 19-21, the leading trade show for the Asian travel market. The show has shown significant growth over the years. Visit USA was especially prominent at this year’s event.
ITB Asia organizer Messe Berlin said there were over 15,000 pre-matched buyer-seller appointments this year. The three-day event kicked off with Google and Booking.com sharing the impact of digital disruption and trends and how they are the driving factors for customer experience in travel.
Outrigger was well represented at its corporate booth on the show floor by Haydee Cruz, director of sales and marketing of Outrigger Laguna Phuket Beach Resort; Kusalin ‘Nook’ Singhatham, director of sales, Outrigger Koh Samui Beach Resort; Sonam Tatur, Sales, Outrigger Mauritius Beach Resort; Eugene Oelofse, Outrigger director of marketing and e-commerce, Asia Pacific; Andrew Gee, regional director of sales and marketing, Australia and New Zealand, Ken Scott, Outrigger public relations – Asia; and myself.
The week got off to a great start when the Outrigger Konotta Maldives Resort won the “Best Resort” award in the Travel Weekly Asia 2016 Readers Choice Awards. I collected the award on stage at a luncheon in Singapore on Oct. 17 on behalf of Outrigger in the Maldives.
Later, Outrigger.com won the Best Hotel/Resort Website award at the Travelmole Asia Pacific Web Awards 2016. Well done to Dan and his team! I collected the award on stage on behalf of Outrigger Enterprises Group.
Outrigger really seems to be in the spotlight and winning accolades all around the world these days!
Outrigger was also active during the inaugural International Media Market (IMM) Asia event that took place Oct. 18 on the eve of ITB Asia. IMM is essentially speed dating between leading journalists and representatives from regional hotels and destinations.
Aside from Outrigger, Hawai‘i Tourism, the Kualoa Private Nature Reserve in Hawai‘i, Tourism New Zealand and the Guam Visitors Bureau were all participating. Most of the other brands at IMM were hotels.
Ken Scott led the engagement for Outrigger. He met with over 20 writers during the course of the day and updated them on Outrigger Signature Experiences and what makes our nine beach resorts so unique. In a digital age, face-to-face encounters are impactful. Ken’s feedback on the event was highly favourable.
Outrigger also secured good editorial coverage in the Travel Weekly Asia ITB Asia show dailies, especially Outrigger.com and the Outrigger Konotta Maldives Resort.
Much of making ITB Asia work for Outrigger is in the follow-up after the event. That’s what the Outrigger Asia-Pacific sales, marketing and public relations teams are doing now.
The next Outrigger travel trade show challenge: World Travel Market in London 7-9 November.