BY MARK SIMMONS — Outrigger Resorts representatives were very active in Europe recently attending some key events to drive business in important European markets. Our resorts in Maldives, Mauritius and Thailand are particularly reliant on these marketing activities. Hawai‘i and Fiji are also on the radar of travel-savvy Europeans, especially those wishing to escape from “Old Man Winter” for some warm tropical sunshine.
Outrigger Resorts was active at ITB Berlin, March 8-10, said to be the largest travel show in the world. We had a good turnout at our annual cocktail reception at the Outrigger Resorts booth in the Asia hall of ITB Berlin March 8 with a mix of tour operators, travel agents and media joining us.
Just prior to ITB Berlin, our Germany rep, May Kamya, and our Asia/UK media rep, Ken Scott, attended the inaugural International Media Marketplace (IMM) Germany on 7 March. May and Ken met with 20 journalists in a sequence of 15-minute ‘speed dates.’ The show went well as did the larger IMM UK that Ken attended for Outrigger May 13 in London. Ken met with 25 journalists for one-on-one information exchange about Outrigger Resorts.
Signature Experiences, our coral rehabilitation program in the Maldives, great food and beverage offering in Mauritius and various community support tourism initiatives run by Outrigger in Fiji were among the many topics that interested the media. (Note to GMs: Expect some media trip requests coming soon!)
Meanwhile our UK rep, Andrea Hogg, not only attended ITB Berlin for Outrigger Resorts, she also flew the flag for Outrigger at UNITE and PATA events in the UK either side of ITB Berlin.
The benefits from all these engagements will flow through to Outrigger in the weeks and months ahead.
Thank you to the Outrigger Resorts team in Europe and the Asia-Pacific region for your efforts over the last two weeks. Next up: Our Outrigger Resorts Australia road show later this month.