BY NANCY DANIELS — On July 26, the Public Relations Society of America-Hawaii Chapter (PRSA Hawai‘i) recognized Hawai‘i’s top public relations campaigns and tactics of 2011 at the 29th annual Koa Anvil Awards dinner at the Hawai‘i Prince Hotel Waikiki and Golf Club. I am happy to report that two of the evening’s awards were presented to our public relations agency representative, Monica Salter of Bennet Group Strategic Communications, for programs executed on behalf of Outrigger Hotels and Resorts.
The first award recognized a very successful sweepstakes the agency coordinated on our behalf with the national publication “Better Homes & Gardens.” This effort garnered a Koa Hammer Award of Excellence, which recognizes outstanding public relations tactics that are part of a communications campaign, including research and writing. Teri Orton, Vice President, Condominium Resort Marketing, joined Monica on stage to accept the award.
The PR efforts to promote the Embassy Suites® – Waikiki Beach Walk®’s “Suite-est Deal” package received a Koa Anvil Award of Excellence. This award recognizes complete public relations programs incorporating sound research, planning, execution and evaluation. Joining Monica on stage to accept the award was Susan Koehler, Director of Sales & Marketing for Embassy Suites® – Waikiki Beach Walk®.
Awards are always satisfying to receive but the recognition is even more meaningful when it comes from professional peers. Congratulations and mahalo to Monica and the Bennet Group team for all their efforts on behalf of Outrigger Hotels and Resorts.